(day, week, month, hour...)?
Is there anyone who isn't aware of Breast Cancer?
Isn't there a fear that it'll get to the point where people will be desensitized to it and just react "yeah, yeah, Breast Cancer. Mmm-hmmm.... pass the Cheezits" ?
I mean, I'm all for saving the boobies, and even more for the saving of the people to whom they are attached. But really. Are we this addicted to wearing causes on our sleeves every day of the year?